Our Investment Philosophy

At Keep It Simple Financial Planning, we believe in a straightforward approach to investing that is grounded in academic research and a deep understanding of how markets work. Our investment philosophy is built upon the following key principles:

By applying financial science to investing, we are able to offer our clients access to well-designed investment strategies that are grounded in decades of academic research.

Our goal is to deliver a better investment experience that puts our clients on the path to achieving their long-term financial goals.